In the fast growing Plastic Card market, if you don't stay one step ahead you'll get lost in the crowd. That's why at CARDSource, we continually invest in our equipment and our people to present you with the most up-to-date means and methods to make your Plastic Cards and Plastic Card programs look - and work - beautifully.
Plastic Gift Cards
Go to almost any retail or service outlet and you'll see gift cards available with a number of value denominations placed on the card through a magnetic stripe or bar code. By providing these cards with a renewable balance, merchants can increase customer loyalty while providing a reason to return for more shopping. Besides being convenient and so easy to use, gift cards also offer expanded opportunities for in-store promotions, cross selling and fund-raising. Merchants also benefit from customer impulse buying and upsell, and no cash refunds on balances since the value is controlled electronically.
But why do plastic? With company logos and stunning design options, plastic gift cards are an exciting form of branding - a constant reminder of the business and its products. They also boost the perceived value of the gift. Credit card sized, they're easier to manage and more durable than paper. They also mean fewer returns (gift card holders pick what they buy), and encourage additional purchases as shoppers apply remaining balances to more expensive items. They can also be reloaded after the initial pre-paid amount has been spent. Parents can add dollars for children's clothing allowances. Businesses can use them as debit cards in ongoing incentive programs.
