---
title: How to Support Your Customer Service With Gift Cards
description: Gift cards are an effective tool to help you reach your goals. Using gift cards to ensure customer satisfaction creates customer loyalty and new revenue.
---

[CARDSource News and Updates - Blog ](https://www.cardsource.com/news)

# [How to Support Your Customer Service With Gift Cards](https://www.cardsource.com/news/support-customers-with-gift-cards)

 Written by [Jade Beaver](https://www.cardsource.com/news/author/jade-beaver) | April 2, 2018

65% of gift card recipients spend an average of 38% more than the value of their gift card. This makes gift cards the perfect addition to your customer service team, and business in general.

[Gift cards](https://www.cardsource.com/gift-cards-business/) increase sales and traffic to your business. Providing gift cards to your customer service team or strategy can be a very effective tool to help you reach your goals. Let’s touch on a few opportunities.

## *Ways Gift Cards Support Customer Service*

- **Settle disputes** – It’s easier to keep a current customer than it is to find a new one. If a customer is upset about the quality of a product or service, offering a gift card can provide a resolution to the situation, making it a win-win. The customer will be happy with the money back and it guarantees they will continue to do business with you.
- **New customer welcome** – Start your relationship off on the right foot by offering a gift card that can used on their first purchase.
- **Customer rewards** – Use your gift cards as purchase incentives. Give a gift card to a customer when they make a large purchase or when they buy a unique item.
- **Loyalty incentive** – If you have long-lasting customers, recognize their loyalty with a gift card. They will feel valued and you will continue to have their business, another win-win!
- **Membership program perks** – Give them a gift card if they sign-up for the program, reach a certain program level, recognize a membership anniversary, or provide a gift card on their birthday. If you already have a membership program in place, gift cards make a perfect reward.
- **Giveaway/Drawing** – Use gift cards to draw in traffic at an event like an open house, grand opening or trade show. Offer a prize drawing or play a game with chances to win different prizes/amounts. If people come to your shop looking for donations for an event, give them a gift card to spread your brand.

Gift cards are a great way to recognize a customer, apologize for a mistake, or encourage interaction. Your business can start making revenue in a new way by offering gift cards. They are inexpensive and have a long-lasting return on investment. Try adding gift cards to your customer service tool kit- you might be surprised by the response!

*P.S. You can also use gift cards internally. Give them to your staff as incentives for reaching certain goals, or give them out prizes to outstanding team members.*

Ready to create beautiful gift cards to match your brand? [Request a quote](https://www.cardsource.com/request-a-quote/) to get started!

Still curious about gift card programs? Check out our **FREE** Gift Card Guide:

 

[View full post](https://www.cardsource.com/news/support-customers-with-gift-cards)

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