Why Physical Gift and Loyalty Card Programs Outperform E-Cards

In today’s digital first world, it feels like everything has moved online. From e-wallets to mobile coupons, there is no shortage of digital alternatives to traditional tools. And yet, when it comes to gift cards and loyalty programs, physical cards continue to outperform their electronic counterparts. The question is simple: if e-cards are so convenient, why are businesses still investing heavily in plastic and paper cards? The answer lies in psychology, marketing, and measurable return on investment.

Ryan Murphy | September 6, 2025
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