Frequently Asked Questions

What are the magnetic stripes on the cards used for?

Magnetic stripes are thin layers of ferrous oxide applied to the surface of the card. Magnetic stripes were never intended as security devices; magnetic stripes only ensure the speed and accuracy of the information entered into a system. Magnetic stripes are, in essence, magnetic bar codes, nothing more. They are encoded with information only once, usually a series of numbers. When the information on the stripe is accessed by swiping, the stripe is not altered in any way, it is only read. Magnetic stripes are not used to collect data, only to send the same data over and over very efficiently.

I would like to mail my customer their loyalty or gift card – how do I do that?
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What is the difference between loyalty, royalty and gift cards?
How long do plastic cards last?
What green or recycling options are available for gift cards?
What type of card would work for my business?

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