If you’re asking how to set up a reward card program, you probably at least know the appeal of plastic rewards cards. Simply put, reward programs are a very trendy and effective way to encourage customer loyalty and promote repeat purchasing behavior. Common reward card programs can be as simple as a paper punch card (buy 5 cups of coffee get the 6th free!) or a plastic card that tracks various behaviors and awards the user after earning a set number of points ($10 off after $100 purchase)?