Mother’s Day isn’t just another sentimental holiday—it’s a sales powerhouse. With 86% of consumers planning to celebrate, this holiday is one of the biggest retail opportunities of the year.
Gift cards continue to shine, with nearly half of both men (51%) and women (47%) planning to purchase one. Why? They're flexible, easy to personalize, and let the recipient choose exactly what they want—perfect for honoring the moms, grandmas, stepmoms, and mother figures we love.
For businesses, Mother’s Day is the perfect time to lean into this momentum. Here’s how to boost your gift card sales and deliver a standout guest experience in the process:
Make Buying Easy — Everywhere
Gift cards should be visible and accessible both in-store and online. Add signage at checkout, integrate online purchasing options, and promote any offers through your client base. For restaurants, salons, boutiques, and service-based businesses, being everywhere your guest is increases the chances they’ll choose you.
Promote a Mother’s Day-Exclusive Gift Card Design
A limited-edition design adds urgency and emotional value. Whether it’s floral, soft pastels, or something bold and modern, create a seasonal design that stands out. It’s not just a card—it’s part of the gift.
Bonus tip: Highlight it on social, in-store signage, and emails for maximum visibility.
Bundle It With a Perk
Sweeten the deal with a buy-more, get-more offer. For example:
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Buy a $100 gift card, get a $10 bonus
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Free greeting card or box with purchase
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Discount on select services when using a Mother’s Day card
These types of bundles drive higher purchase values and bring guests back in.
Celebrate Moms on Social
Launch a Mother’s Day social campaign to engage your audience and bring more visibility to your cards. Ideas include:
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“Nominate a Mom” giveaway
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Share-a-memory or photo contest
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Countdown to Mother’s Day with daily product or service features
End each post with a call to action: “Still shopping? Grab a gift card and let her choose something she’ll love.”
Train Your Team to Suggest Gift Cards
In-store teams are your best sales advocates. Give them the talking points and confidence to suggest gift cards—especially to guests who seem undecided or mention they’re shopping for a mom. A friendly suggestion can lead to a big win.
Create a Gifting Station or Display
Make gift cards part of the visual experience. A dedicated display—complete with gift boxes, greeting cards, and signage—draws attention and encourages impulse buys.
Final Thoughts: Make Every Guest Feel Great About Gifting
At the end of the day, Mother’s Day is about showing love and appreciation. When your gift card program makes it easy, thoughtful, and even a little fun to celebrate the moms in your guests' lives, you’re not just making a sale—you’re building a connection.
And if you're ready to upgrade your gift card program—custom designs, seasonal packaging, or an integrated direct mail push—CARDSource is here to help. Let’s create something memorable together.
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