8 Things Your Competitors Can Teach You About Successful Gift Card Programs

Most of your competitors already have a gift card program in place because they’re a cost-effective way to make extra revenue, create loyal customers and spread brand awareness. Here are 8 things your competitors can teach you about creating a successful gift card program.

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Facts About Gift Card Spending

People genuinely enjoy gift cards. They are happy to receive them, and they enjoy gifting them. Gift cards allow people the freedom to purchase the exact items they want or need, making them the easiest gift to give.

Gift card spending is increasing. Gift cards eliminate duplicate items, wrong sizes, and unwanted clutter. They allow people to gift experiences at restaurants, salons, and entertainment venues. While other tangible gifts have their place, the popularity of gift cards continues to grow. This article explains how popular gift cards were in 2016 in the United States. 

Gift card spending

Gift card spending has not slowed down. Check out our fathers day article about what dads truly want for father's day in 2018. The average amount spent on each father was $90, while over $10 billion dollars was spent on gift cards alone.

Gift card spending has only steadily increased as businesses have made them more available. Are you incorporating gift cards in your business strategy? Help your business grow and provide customers what they are looking for with custom gift cards!

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Are you interested in more information on gift cards? Download our free gift card guide! This guide will walk you through everything you need to know about gift cards so you can start a successful program today.

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Tom Murphy
ABOUT THE AUTHOR | Tom Murphy
Started my career as a nuclear power plant quality inspector, but Three Mile Island put a damper on that career path, and I have been a “card guy” ever since!
gift card guide for business owners by cardsource

 

The Ultimate Gift Card Guide

What are gift cards? How do you make money with gift cards? Which program is best for your business? Everything you need to know about gift card programs.

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