You’ve probably heard the statistics about how it is easier to keep an existing customer than trying to attract a new customer.
Tennessee Smokies are a minor league baseball team. We printed different background colors to determine their different levels of membership. This level has a nice bright red color which looks great behind their logo.
Magnetic stripes are thin layers of ferrous oxide applied to the surface of the card. Each oxide particle has a magnetic north and magnetic south pole. When first applied to the surface of the card, the arrangement of these particles is totally random, the stripe is magnetically neutral and is said to be “un-encoded” or blank. To add information to the magnetic stripe, the oxide particles are forced to align with their magnetic poles in the same direction. By periodically reversing the direction of the alignment this “encoding” creates a pattern of transitions between north south magnetic fields. It is these transitions that are read and interpreted as data.
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