What Dads Really Want for Father's Day (Infographic)

The Statistics Are In: Dads Want Gift Cards For Father's Day.

Typical Confusion Around Ordering Gift Cards

If you’re interested in getting gift cards for your business but don’t know where to start, you’re not alone. There can be some confusion surrounding ordering gift cards that can put people off. We’ll clarify a few things to get you moving in the right direction. Plus, always remember: if you ever have a question, just ask!

Facts About Gift Card Spending

People genuinely enjoy gift cards. They are happy to receive them, and they enjoy gifting them. Gift cards allow people the freedom to purchase the exact items they want or need, making them the easiest gift to give.

What kind of Gift Card disclaimer do I need?

You’ve decided to offer gift cards at your company. First, you start gathering up the necessary information to get the process moving. Then, someone mentions you should have a gift card disclaimer, and you’re not sure what needs to be included. A disclaimer is an important addition, but there's no need for anxiety. Disclaimers don't need to be written by a lawyer. All they need to do is state the simple (and fairly standard) rules of use.

Top 2017 Trends Impact Plastic Gift Cards

At the beginning of every year, there is always speculation about what trends we’ll see in the upcoming year. It could be clothing, sport, business trends or any variety of topics. We like to watch what the popular forecasts predict.

Use Holidays and Special Occasions to Promote Gift Cards

Let the Upcoming Mother’s Day Holiday Drive Sales for Your Salon & Spa

If you have a salon or spa, there’s good news! According to various polls and surveys, spa treatments consistently top the list of things mothers hope to receive as a gift. A Fox News Lifestyle article titled The Mother's Day Gifts Moms Want found that “72% of young mothers would enjoy a pamper gift.” Whether you offer hair styling, facials, pedicures, massages, float tanks, hot yoga, manicures, makeup consultations, or other salon and spa services, a gift card allows your customers to give mom the option to choose exactly what kind of pampering she wants for Mother’s Day.

Options Within Closed-Loop and Open-Loop Gift Card Programs

You have received gift cards, given them as gifts, and now you want to offer them for your business. The benefits of a gift card program for your customers are clear: they are easy to buy, use, and offer your customers options. Plus, they are a promotional tool for your business. What are your gift card program possibilities?

What You Don't Know About Gift Cards May Hurt You

You're making a great decision by ordering gift cards for your business. Relax and let CARDSource walk you through the process. We’ll give you some helpful tips along the way to ensure your gift cards match your business and goals. Placing an order for gift cards is simple, but taking a few extra moments to ensure you're focused on your business and your customers can make it a real success.

What Are the Benefits of Offering Gift Cards for a Small Business?

Customized gift cards for small business are a great way to increase sales and loyalty.

Long ago, large retailers recognized the many benefits of selling gift cards at their locations.

What Are Magnetic Stripes?

 

Magnetic stripe technology has been around for 40+ years, and more magnetic stripe cards are produced today than ever before. However, there is still widespread misunderstanding about magnetic stripes and their role in bank and gift card transactions.

Magnetic stripes are thin layers of ferrous oxide applied to the surface of the card. Each oxide particle has a magnetic north and magnetic south pole. When first applied to the surface of the card, the arrangement of these particles is totally random, the stripe is magnetically neutral and is said to be “un-encoded” or blank. To add information to the magnetic stripe, the oxide particles are forced to align with their magnetic poles in the same direction. By periodically reversing the direction of the alignment this “encoding” creates a pattern of transitions between north south magnetic fields. It is these transitions that are read and interpreted as data.

book cover

 

Plastic Card Solutions: A Guide to Quality

Understand the differences in quality for plastic cards and printing companies. We touch on quality, price, risk assessment and trustworthiness! Get your free copy!

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