Personalized plastic cards are a great way to make your brand visible in a consumer’s everyday life. There are multiple ways to personalize cards; font, color, bar codes or even variable data (names, photos). Personalized plastic business cards, gift cards, membership cards, VIP cards or even loyalty cards are amazing programs to implement into your business. These durable cards can leave a long-lasting, positive impression on your consumers. Here are 7 creative ways to personalize your plastic cards.
If you’re interested in getting gift cards for your business but don’t know where to start, you’re not alone. There can be some confusion surrounding ordering gift cards that can put people off. We’ll clarify a few things to get you moving in the right direction. Plus, always remember: if you ever have a question, just ask!
Magnetic stripes are thin layers of ferrous oxide applied to the surface of the card. Each oxide particle has a magnetic north and magnetic south pole. When first applied to the surface of the card, the arrangement of these particles is totally random, the stripe is magnetically neutral and is said to be “un-encoded” or blank. To add information to the magnetic stripe, the oxide particles are forced to align with their magnetic poles in the same direction. By periodically reversing the direction of the alignment this “encoding” creates a pattern of transitions between north south magnetic fields. It is these transitions that are read and interpreted as data.
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