You have received gift cards, given them as gifts, and now you want to offer them for your business. The benefits of a gift card program for your customers are clear: they are easy to buy, use, and offer your customers options. Plus, they are a promotional tool for your business. What are your gift card program possibilities?

Many businesses start thinking about adding a gift card program but don’t know where to start. With the right help, implementing a gift card program doesn’t need to be difficult. There are a few things to decide, one of them being whether you want to offer a closed-loop or open-loop gift card program.