Gift card sales continue to steadily rise; there's a projected $160 billion dollars to be spent on gift cards in 2018 alone. Having holiday cards available to your customers gives them an opportunity to give your products or services to their friends and families. As the holiday season draws near, we wanted to share 14 of our favorite holiday gift card designs with you.
If you want to boost your revenue, build meaningful relationships with your customers, increase traffic, and grow your business; gift cards are one of the best ways to get started. They’re extremely cost-effective to produce and the potential revenue you can earn makes them vital to a growing business. Let’s look further into the benefits of offering gift cards within your business.
Most of your competitors already have a gift card program in place because they’re a cost-effective way to make extra revenue, create loyal customers and spread brand awareness. Here are 8 things your competitors can teach you about creating a successful gift card program.
65% of gift card recipients spend an average of 38% more than the value of their gift card. This makes gift cards the perfect addition to your customer service team, and business in general.
If you’re interested in getting gift cards for your business but don’t know where to start, you’re not alone. There can be some confusion surrounding ordering gift cards that can put people off. We’ll clarify a few things to get you moving in the right direction. Plus, always remember: if you ever have a question, just ask!
Criminals are constantly creating new ways to scam people out of money. While it is infrequent, gift card scams exist. Gift card fraud is usually less detrimental than credit card fraud or identity theft because it is limited to set amounts of money on the cards. As with many scams, there are things to watch for, so you can avoid becoming the next target of a gift card scam.
People genuinely enjoy gift cards. They are happy to receive them, and they enjoy gifting them. Gift cards allow people the freedom to purchase the exact items they want or need, making them the easiest gift to give.
You’ve decided to offer gift cards at your company. First, you start gathering up the necessary information to get the process moving. Then, someone mentions you should have a gift card disclaimer, and you’re not sure what needs to be included. A disclaimer is an important addition, but there's no need for anxiety. Disclaimers don't need to be written by a lawyer. All they need to do is state the simple (and fairly standard) rules of use.
If you have a salon or spa, there’s good news! According to various polls and surveys, spa treatments consistently top the list of things mothers hope to receive as a gift. A Fox News Lifestyle article titled The Mother's Day Gifts Moms Want found that “72% of young mothers would enjoy a pamper gift.” Whether you offer hair styling, facials, pedicures, massages, float tanks, hot yoga, manicures, makeup consultations, or other salon and spa services, a gift card allows your customers to give mom the option to choose exactly what kind of pampering she wants for Mother’s Day.
You have received gift cards, given them as gifts, and now you want to offer them for your business. The benefits of a gift card program for your customers are clear: they are easy to buy, use, and offer your customers options. Plus, they are a promotional tool for your business. What are your gift card program possibilities?
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