Mother’s Day isn’t just another sentimental holiday—it’s a sales powerhouse. With 86% of consumers planning to celebrate, this holiday is one of the biggest retail opportunities of the year.

65% of gift card recipients spend an average of 38% more than the value of their gift card. This makes gift cards the perfect addition to your customer service team, and business in general.

If you’re interested in getting gift cards for your business but don’t know where to start, you’re not alone. There can be some confusion surrounding ordering gift cards that can put people off. We’ll clarify a few things to get you moving in the right direction. Plus, always remember: if you ever have a question, just ask!

At the beginning of every year, there is always speculation about what trends we’ll see in the upcoming year. It could be clothing, sport, business trends or any variety of topics. We like to watch what the popular forecasts predict.

Let the Upcoming Mother’s Day Holiday Drive Sales for Your Salon & Spa

If you have a salon or spa, there’s good news! According to various polls and surveys, spa treatments consistently top the list of things mothers hope to receive as a gift. A Fox News Lifestyle article titled The Mother's Day Gifts Moms Want found that “72% of young mothers would enjoy a pamper gift.” Whether you offer hair styling, facials, pedicures, massages, float tanks, hot yoga, manicures, makeup consultations, or other salon and spa services, a gift card allows your customers to give mom the option to choose exactly what kind of pampering she wants for Mother’s Day.

You have received gift cards, given them as gifts, and now you want to offer them for your business. The benefits of a gift card program for your customers are clear: they are easy to buy, use, and offer your customers options. Plus, they are a promotional tool for your business. What are your gift card program possibilities?

Many businesses start thinking about adding a gift card program but don’t know where to start. With the right help, implementing a gift card program doesn’t need to be difficult. There are a few things to decide, one of them being whether you want to offer a closed-loop or open-loop gift card program.