Mother’s Day isn’t just another sentimental holiday—it’s a sales powerhouse. With 86% of consumers planning to celebrate, this holiday is one of the biggest retail opportunities of the year.

If you’re interested in getting gift cards for your business but don’t know where to start, you’re not alone. There can be some confusion surrounding ordering gift cards that can put people off. We’ll clarify a few things to get you moving in the right direction. Plus, always remember: if you ever have a question, just ask!

Criminals are constantly creating new ways to scam people out of money. While it is infrequent, gift card scams exist. Gift card fraud is usually less detrimental than credit card fraud or identity theft because it is limited to set amounts of money on the cards. As with many scams, there are things to watch for, so you can avoid becoming the next target of a gift card scam.

People genuinely enjoy gift cards. They are happy to receive them, and they enjoy gifting them. Gift cards allow people the freedom to purchase the exact items they want or need, making them the easiest gift to give.

Production of gift cards is, first and foremost, a printing process.

The customer's logo and design is reproduced on a plastic card and a unique number is added to each individual card. The vast majority of these are constructed using PVC (polyvinyl chloride) plastic.

Customized gift cards for small business are a great way to increase sales and loyalty.

Long ago, large retailers recognized the many benefits of selling gift cards at their locations.

A gift card is simply a physical representation of a dollar value stored in a database.

Every gift card includes a unique number in the form of a barcode, magnetic stripe, encoded chip, or even something as simple as a plain human readable number. It is that number which is activated, or “loaded”, with the proper dollar amount. This is done in the gift card transaction system database.